Underwear isn’t really all that sexy. Check that. Underwear certainly can be sexy, especially on the right person, say, Kate Upton or Bar Refaeli, but reviewing underwear for guys isn’t really all that sexy.
Especially for a guy.
But amid all the new golf club and golf ball and golf shoe reviews and testing I’ve been doing for the last couple of months, I also demo’ed a new brand of underwear from a Canadian company.
Nope. Not Stanfield’s.
This one is called 2UNDR and simply put, once you get this gitch on, I can almost guarantee you will be looking to overhaul your underwear drawer so you never have to wear anything else.
But before I tell you about just how comfy this is, let’s give you the back-story. Jeff Williams of Rampion Enterprises, a Vancouver-based company that’s made its mark as a distributor of many large brands for more than 30 years, decided he wanted to build a better pair of underwear.
“It’s kind of an odd topic to be discussing,” Williams admitted. “I think I’ve talked more about men’s underwear than anything else lately.”
After seeing how companies such as Under Armour were creating a base layer, he realized that underwear had become a category. And so he and his team designed the new line focusing on how to create comfort.
The result was 2UNDR, a stretch boxer-brief with an innovative addition to it: the Joey Pouch. This pouch is kind of like . . . well, it’s sort of . . . Put it this way: if regular underwear is a house, then the Joey Pouch is like an addition on that house, say like your screened-in porch. And this porch is where you put your gear.
Does that make sense?
That seems like a simple thing yet when you slip on the 2UNDR and get everything in the right place, you just want to go “Ahhhhh.” It’s kind of like putting on a nice pair of slippers. If there were slippers built for your unit.
Why it works is that the pouch, which is made from a premium soft-touch mesh, keeps your gear from touching the rest of your skin, i.e. your upper thigh. There is also the addition of the innovative No-Drip Tip.
Yup, the No-Drip Tip. So instead of getting those stains on your pants that you try to pass off as coming from the tap when you were washing your hands, the drops stay in the Joey Pouch. The folks at Rampion say this is perfect for “those single-shake type of days.”
There are a few other benefits, too. One is that you won’t be re-adjusting your assets all day long. There’s not tugging or pulling or re-arranging because of that porch I was telling you about. You put this on and the boys stay where they’re supposed to stay.
And also – and this is important, guys, so pay attention here – the Joey Pouch gives you a visually larger profile.
Right now, there are two different models with a third in the works. The SwingShift is the foundation, made from 95 per cent Modal and five per cent Spandex. The GearShift has a different formulation using Polyester and Spandex and also has Coldskin by Garmatex, which can reduce body temperature by three to six degrees. That’s located in the Joey Pouch so it keeps your package cool when it’s hot outside.
Williams said that while underwear in pro shops can be a tough sell, if he can get people to test out 2 UNDR, they usually buy.
“I was at the golf shows in October and I’d try to get a guy interested in underwear but most of them just wanted to talk about golf shirts,” he said. “But I’d give him a pair and ask him to wear them the next day. You’d almost always see them come back and place an order.”
The 2 UNDR line will get its international debut next week at the PGA Merchandise Show in Orlando, Fla. It will be interesting to see the reaction from golf professionals from all over.
One thing is certain: I’ll be walking around that show in complete comfort.
Originally posted on SCOREGolf – http://scoregolf.com/news/2undr-is-good-for-your-gear/